B2B lead generation has become a very common practice in the sales world. More and more companies are seeking to expand their sales force team through omnichannel lead generation so they can generate more leads for their business. To do the same, it is vital that your company have top of funnel concepts.
You will be required to create a team that manages your database in a way that attracts people or leads in the funnel. The driving force behind creating a funnel is to develop your potential prospects into leads and engaging with them; this will help in acquiring a large customer base. Read below to find out more about the rise in sales development.
With your growing business leads, it can be tricky to manage your sales generate or maintain revenue. To manage, or better yet, generate leads, it is advisable to outsource a fractional sales development representative or fractional SDR. It will not only save time but also help your company with your omnichannel lead generation through funnel marketing. This includes cold emails, social media, newsletters, webinars, etc.
With many companies now outsourcing fractional SDRs, it is vital to understand top of funnel concepts. Is it a sales funnel or a marketing funnel? It is an amalgamation of both. The SDRs first attract or generate leads (marketing), and then convert them into customers (sales). The SDRs go through the list of potential prospects, study their profiles, and then connect with them through different means of communication such as social media, emails, cold calls, to potentially create a relationship.
A more elaborate view of the Top of Funnel (ToF). It is a framework that different industries are using to get more sales. This framework gives you a thorough look at where your company is headed with generating more prospects and turning them into customers. It is divided into three parts; top, middle, and bottom. The top part should be used to effectively communicate brand awareness to your customers. The middle is where your prospects are evaluating your company. This is where you can influence them to make a purchase. The bottom part is where your leads or prospects have turned into customers and are making purchases.
More industries and businesses are now realizing the need for a sales funnel and how important it is to use sales development representatives to generate leads and have a higher conversion rate – the rate at which your prospects are turning into customers. The use of fractional SDRs has rapidly increased the rate at which sales development is growing.
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★ B2B Lead Generation
★ Appointment Setting
★ Outsourced Sales Development
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