November 24, 2020

Fractional SDR

Fractional SDR | SalesGig

Our #1 priority is to schedule sales meetings and consistently fill your funnel; it’s that simple.  Armed with a fractional SDR team, your lead generation efforts can achieve new heights.  Let’s talk about what SDR is for a moment: how a fractional SDR team can benefit your company and why you should choose SalesGig (besides being some fun people to work with, of course)!

What is an SDR?

Sales Development Rep: Typically, a college grad's first job in sales in B2B companies. Their role is to use phones, emails, and LinkedIn to target a very specific client profile and buyer persona (ICPs/target audience), following a specific script to move marketing qualified leads (MQL) to sales qualified leads (SQL) or more simply put, to schedule meetings for an Account Executive to attend and actually do the selling. Think of it this way - an SDR is the specialist on setting the meeting and the Account Executive is trained on the product, differentiation, and value proposition.

A sales development rep is measured by a variety of statistics, including calls per day, emails per day, LinkedIn connections per day, meetings set, dial to conversation rates, conversation to meeting rates, meetings held rates, meetings accepted in to funnel by AE.

A sales development rep’s effectiveness and efficiency are based on the people, process, and technology supporting them. This is why outsourcing is a good option. You do not need to be a subject matter expert to do SDR work, you just need to follow the script, target the right list, and overcome objections.

What is Fractional SDR?

Fractional SDR means an outsourced SDR, but most companies do this on FULL-TIME basis and that is usually very expensive.... think $80-$100k / yr. With a fractional SDR, small to mid-sized companies can gain the value of consistent outbound efforts to expand their reach, but for 5, 10, or 20+ hours per week. It then becomes a math problem: for every 5 hours, how many meetings were set and what is the meeting-to-sale rate.  Once this is established, a company can ramp up hours based on the Return on Investment (ROI).


Getting the right sales rep trained and experienced can be difficult. Plus, coaching, development, performance monitoring, and support is not typically available in a small-to-midsized company. With outsourced/fractional SDR, companies gain experienced professionals with a team coaching and developing them constantly, holding them accountable to performance metrics.


How Does Fractional SDR work?

If you simply give a sales development rep a list and have them make the effort to go outbound, there will be inconsistency, lack of follow up, and no specific strategy, and most often, failure to deliver. With our outsourced approach, SalesGig uses sequencing tools to handle large lists, monitor all activities, ensure all emails/calls/connects are made, and drive follow-up and follow through.  


SalesGig leverages parallel dialers with AI to dial at up to 100+ dials per hour. We can do more in one hour than some sales reps can do in a week. The efficiency and effectiveness of the program through professional teams can be a game changer for companies.


The Benefit of Fractional SDR

Overall, outsourcing sales development on a fractional basis can enable companies to quickly and efficiently increase reach and awareness as well as effectively expand their sales funnels in a lower risk format. Partnering with experts solely focused on helping companies achieve this performance enables them to go faster and sell more.


Data and target lists are critical. It is one thing to have a list of people to contact, but there is data decay on any list --- people change jobs, numbers, emails, etc. Therefore, using multiple data sources to enrich data allows you to target a specific buyer persona and client profile with a specific message, resulting in greater success. The data adage of ‘garbage in, garbage out’ is exceptionally true with SDR work.


SalesGig Pro Now Offers Fractional SDR Services

The whole point of marketing - be it social, web, newsletter, webinar, email, PPC - is to engage an audience. With SalesGig we activate that MQL into real conversations or meetings that pull people into the buying cycle and cross the chasm from marketing lead to sales opportunity. We do it better, faster, and more efficiently than any other firm, and we are doing it on a fractional basis to make it so any company can gain the advantage of dedicated outbound motion.

Get in touch today to take the guess work out of lead generation by sending us an email at or by sending a secure message via our website.  Let’s Get Connected.


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Ben Goldberg

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