As a business owner, your priority is to close leads.  Generating leads isn’t very glamorous and is really more time consuming and frustrating than anything else.

Having an in-house SDR team might sound ideal, but in fact, can be more costly and time-consuming as you have higher turnover rates, training costs, etc.  SalesGig has put together a list of reasons why you should strongly consider outsourcing your SDR team.

What is an SDR Team?

DemandZen describes an SDR team as this: “An SDR (Sales Development Representative) team is dedicated exclusively to top-of-the-funnel activities that contribute to your pipeline. Their job is to generate outbound leads and cultivate cold leads.”

What Does an SDR Team Do?

But what exactly does an SDR team do?  Your SDR team is focused almost exclusively on the top of the funnel activities, such as cold calling.  They’re the ones out there cultivating your cold leads.  Your SDR team may conduct cold calling, appointment setting, follow ups with those who filled out a form on your website, etc.

What they do not typically do is give the lead the “old razzle dazzle” to convert them to customers.  They are simply there to procure leads for your business and turn them into a qualified lead so that when you or your sales team gets to them, they’re ready for your pitch.

The SDR team typically:

·         Builds a pipeline

·         Researches leads

·         Conduct cold calling

·         Sets appointments

6 Reasons to Outsource Your SDR Team

Now that you know what an SDR team is and what they do, now let’s talk about why you should outsource your SDR team. 

The value in outsourcing an SDR team includes:

1.       More cost effective than an in-house SDR team.  Outsourced SDR teams have access to equipment and technology that can be costly to purchase on your own.  In addition to this, you’ll also have to spend time and money on training an in-house SDR team, whereas an outsourced SDR team is fully trained and ready to go from day one.

2.       Enables your sales team to focus on closing. By outsourcing your SDR, you allow your sales team to focus more on closing the sale and less time on generating leads.

3.       Outsourced SDR teams are usually pre-vetted professionals.  These individuals are experienced, and typically leaders in the industry.  They are fully capable, hard charging individuals who are primed and ready to dial.

4.       No training required! That’s right.  You can save your budget by outsourcing your SDR to a team who is completely trained and ready to go.

5.       Familiarity with infrastructure. There’s no guesswork involved for outsourced SDR teams.  They are familiar with the infrastructure involved.

6.       Access to dedicated SDR resources.  

SalesGig Pro Offers Outsourced SDR Services

Cold calling and lead generation is far from being a glamorous job.  You don’t like being on the receiving end of it, so why would you want to be the one doing it?!  Now, you don’t have to.  Let SalesGig Pro shoulder the burden of lead generation and cold calling for you.  Once you’ve defined your target audience, our team of experts can put together a list of leads tailored to your company’s defined target audience.  SalesGig would then reach out to those leads on your behalf, conducting the cold calling for you in an effort to secure appointments for your sales team.  Interested in working with us? Get in touch today by emailing us at: hello@salesgig.com.