A sales pitch must stand out from the crowd in order to grab attention and establish ground. Every B2B professional has heard dozens if not hundreds of sales pitches, and most of them just waste time and are quickly forgotten.

Time is a diminishing asset, and no one wants to waste theirs on a bad B2B sales pitch. You want your sales pitch to be data-driven, well-crafted and ensure it connects with the right prospect at exactly the right time.

Let's discuss how you can use B2B sales intelligence data, like demographics, to improve your B2B sales pitch.

B2B Sales Intelligence Data

Sales intelligence data, such as demographic data and intent data, is important to identify prospects, form an Ideal Customer Profile (ICP) and connect with important decision makers in B2B companies.

Here are some sales intelligence data points, or information, you can use to add contextual information and create a powerful B2B sales pitch.

People Demographics

These include information such as contact details, job level, work history, academic history, certifications, professional accolades and much more. All this demographic data will help add context to your B2B sales pitch and cover basic data points to make it relevant to prospects.

Similar to demographics in sales that refer to people, there are demographics that can refer to businesses.

Business Demographics

Demographic data of businesses, such as industry, revenue and the number of employees, can be essential data points when creating a sales pitch. You can also use information like growth rates, locations, budgets and software and application use to improve your firm’s demographic data.

Going deeper with this data to present new and relevant information, such as newly recruited relevant executives, recent funding and freshly launched products or services, will only help add value to your B2B sales pitch.

This goes beyond the normal data points to generate more interest in your B2B sales pitch.

Intent Data

Relevance is important in sales and one of the best ways to be relevant is to know what matters to whom and when. You can analyze and better understand behavioral activity of online buyers using intent data to your advantage.

Intent data can tell you when interests peak on a topic and what content consumption is increased on a company's website. This may include site visits, time spent on relevant topics, newsletter subscriptions, whitepaper downloads and much more.

Conclusion

Intent data, along with demographics in both people and businesses can help you personalize and add value to your sales pitch. They help fill knowledge gaps and connect B2B businesses without wasting too much time.

The research is already there in your B2B sales pitch and your prospect does not have to spend their precious time on it. A data-driven sales pitch, rich in demographics and sales intelligence, will spike interests and make them want to know more about your business offering.

For more information on demographics in sales and B2B sales pitches, please visit our website today.