Landing pages are key for converting any website's visitors into eventual customers but there is more to landing pages than just incentivizing visitors with an offer. While the incentive is the main premise, motivating factor or star of the page, an effective landing page is all about design.

Effective Landing Page Designs

When it comes to landing page designs, there is no one-size-fits all. Every brand is unique and requires different styles to incorporate into their overall look, or aesthetic. With that in mind, there are still a few key design features that make for effective landing pages.

To-the-Point Content

Landing pages need to be short, specific and not too text-heavy in order to retain visitors and keep them from bouncing. Avoid any fluff and simply highlight your unique value proposition with the following essential content:

·         Header

This is the first thing visitors see and it should highlight the biggest benefit you have to offer.

·         Sub-Header

Your sub-header must reel in visitors by either detailing the above-mentioned offer or by showcasing a specific value proposition.

·         Value Proposition

Your value proposition should be short and precise, preferably listed in a bulleted format, so it is easy for visitors to scan and digest the benefits you offer.

·         Multiple CTA Buttons

You should have multiple CTA buttons placed either at the top or bottom of the page, where they are clearly visible. They should encourage your visitors to take action and download content, sign-up for newsletters, request a demo, etc.

·         Form

Lengthy lead generation forms discourage visitors from giving their information. Unlike most other data collection points, with landing pages, less is more. Ask only for the information you need and keep your form short and non-invasive.

Clean Layout

Your layout should focus visitors on your offer and present it in a clean and clear way. Too many moving parts, and visitors will easily distract from your offer. It is also very important to check how the layout of your landing page looks on mobile devices.

Additionally, it helps if you check the layout and final design of your landing page in lower resolutions to understand what it may look like to users with older monitors.

Be Careful with Visuals

Visual content, like graphics or images, can either elevate your landing page or render it ineffective. You want your visuals to be placed in a way that highlights the text and allows visitors to interpret meaningful information that encourages them to fill out your form.

Be careful with visuals though, because you do not want them to distract visitors from the primary message of the landing page.

Credible Design

Landing pages with designs that showcase trust signals of the offer or your brand make it easy for visitors to fill forms. You can place social proof, like reviews, testimonials, press mentions or statistics to build trust and entice more conversions.

You do not want this to distract from the message, which is why it is best to place them at the bottom of the page, after your form.

Conclusion

Effective landing page designs can make or break conversion rates. They are a powerful differentiator that are worth spending time on. Moreover, you can use it as a way to conduct split testing, or A/B testing, and see what works better for your visitors.

Even the best of offers may go unnoticed if your design is not on point, which is why you should spend time on creating a design that works and is recognizable to visitors as your unique brand experience.

For more information on effective landing page designs, sales and marketing, please visit our website today.