Growing your business and taking it to greater heights is what every company desires. But, it takes intense strategies, analysis, and research to get there. The ones to execute these strategies and get results - the frontline workers - are your sales reps. Sales reps focus on adding new clients to the company's portfolio.

Sales reps use outbound sales as a way for your company to generate and qualify leads. Once you have successfully booked strong decision-makers as your clients, your business can enjoy greater revenue as well.

In this article, we will talk about what outbound sales are and how they can be beneficial in B2B lead generation.

What Are Outbound Sales?

Outbound sales are when sales reps identify potential customers and successfully make a sale. There are tools that sales teams use to hit outbound sales targets successfully. Those tools usually include:

• Cold calls
• Cold emails
• LinkedIn outreach
• Company visits

Outbound sales can be a great way to hit higher sales targets and acquire more customers – if done the right way. The right way requires sales reps to be well-versed about current market trends, what solutions to provide, and who their target market is – they can go a long way with their client portfolio if they're always up to date on these topics. All it takes is one phone call to book a prospect and turn it into a qualified lead.

Benefits of Outbound Sales

Here is how outbound sales can help your company build a strong client base for stable and continuous growth:

Builds Revenue

To successfully implement their outbound sales strategy, sales reps need to make a list of all the potential customers, and then target them one by one. If your sales teams are well aware of their prospects’ business needs, they can prepare a draft of how much sales they will be bringing in. That rough draft can give you an estimate of how much revenue can be generated for that month.

 Generates Leads Quickly

While other marketing strategies can also be used in conjunction with outbound sales, outbound sales strategies on their own are at times the swiftest and simplest ways to grow. All you have to do is keep an eye out on the market, identify your customers, and maintain their profiles. As a sales rep, if you know the right thing to say, you can book a client right with ease - as opposed to the long process that takes place to build an elaborate advertising campaign.

Can Be Automated

One advantage of outbound sales is that you can create automated emails and send them to thousands of your potential clients. You do not necessarily have to spend a significant amount of time writing emails, saving you time to do other things.

Consider this; you have a hundred automated emails going out in a day. In the meantime, you are catering to your existing customers. By the end of the day, even if only a few respond, you have a pool of potential customers and a range of new leads that can be qualified if handled the right way.

Conclusion

All marketing strategies have some use or the other to build a strong customer portfolio. However, outbound sales are a great way to conduct B2B lead generation. This allows sales reps to make a list of potential clients and go through each of their business needs and provide them the right solution. The field of sales is still evolving, but outbound sales techniques have been and will always be a classic.

Looking for a partner to help you fill your sales funnel with qualified leads? Through our omnichannel lead generation approach, SalesGig offers both fractional and full-time SDRs to help you achieve your goals. Get in touch with us today to learn more.