As a sales professional, you work to understand your clients’ pain points and issues, providing tailored solutions. Most stop there, however, focused only on the immediate sales opportunity. What if you could take it step further, and help your client solve problems beyond your individual area of expertise?
Approaching your clients with a holistic mindset and walking in with a network of adjacent service providers can truly elevate the relationship. When you help a client solve a problem that doesn’t directly involve buying something from your firm, you become a resource. A connector. You show that you’re truly interested in their success, not just your own. With this approach, you move from salesperson to trusted adviser—a much stronger bond.
This has always been our philosophy at the Pepper Group. As a marketing agency, we’re often talking with our clients about their overall business. What are the opportunities they want to pursue? Where are the challenges they have to overcome? If we can save them time, reduce their risk, and help them win by referring a great provider, we strengthen our value and our relationship.
That’s why we were excited to partner with SalesGig. SalesGiggers have the holistic mindset of a trusted adviser. When they hear their clients talk about the need for a better website, more lead generation, improved sales tools, or other marketing services, they know they can refer Pepper Group to help. We appreciate the introductions and when we are hired, we deliver. Plus, through SalesGig, we’ve met awesome new partners whom we have referred to our clients as well.
The Sales Gig solution is directly aligned with the philosophy that we’ve been living by for 25 years in business, and it creates the structure that we’ve been looking for. We’re thrilled to be a partner.
George Couris is President of the Pepper Group. www.peppergroup.com
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★ B2B Lead Generation
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