Across the nation states are beginning to open - many in phases. After the shut-down resulting from the COVID-19 (novel coronavirus) pandemic, businesses must adapt to a new normal upon reopening. There are new rules and regulations in place to protect businesses and consumers. There are some things you as a business owner can do while you wait for that green light to ensure you’re prepared to safely reopen.
One of the most important things you can do is to clearly communicate with your customers. When will you be reopening (if you know)? What safety measures will be in place? Have you taken the opportunity to clean and sterilize everything while closed down? Your customers want to see that you’re looking to protect the health and safety of your employees and your customers.
Communicate with your employees. Will you have a percentage continue working from home? When your office reopens, will you have employees with childcare issues? What measures will you have in place to ensure their health and safety are made a priority?
Your customers and your employees are all human and everyone needs a little reassurance right now. With both words of encouragement and warnings of a resurgence, the nation is on edge, not really knowing what will come next. Reassure them that you’re doing everything you can to reopen while making their health and safety a priority.
And we don’t just mean your home. Before reopening, take the time to clean and disinfect your workspace. Wipe down all surfaces, door handles, doorknobs, buttons, printers, phones - you get the picture.
When you reopen there will likely be new or continued rules and regulations in place on social distancing. Many states allowing businesses to reopen in the early phases are allowing only 50 percent capacity. If you’re anticipating a flood of customers upon reopening, you may want to consider how you’ll implement crowd control efforts. If your office does not support optimal social distancing, consider rearranging the room’s layout.
We’re back to cleaning again. Upon reopening, you’ll need to take added care regarding the cleanliness of communal spaces such as kitchen, bathroom, cafeteria, conference rooms, etc. In addition to community spaces, items such as printers, doorknobs, elevator buttons, handrails, phones, etc. should all be frequently cleaned and disinfected to prevent the spread of the virus.
Fostering an environment of good hygiene may include measures such as providing easy access to touchless hand sanitizer dispensers, no-touch garbage cans and posting signs around the workplace reminding workers about hand washing and proper etiquette for coughing and sneezing. Placing hand sanitizer dispensers near shared objects such as the printer, doorknob, elevator can help minimize the risk of exposure to infection.
If you have the ability to continue a portion of your operations from home, consider allowing your employees to continue this routine as long as possible. Not only does it foster good social distancing measures by reducing the number of employees in the office, but you may also have employees without childcare. Many states have closed school for the remainder of the year and childcare centers are only available to essential personnel such as hospital staff, grocery store employees and tradesmen.
When things reopen it’s pretty much guaranteed that nothing will go back to how it was before the pandemic. At least not in the foreseeable future. If you were able to offer remote products or services before, consider keeping that effort going when you reopen. We’ve seen some businesses get really creative with offering their products and services remotely. Real estate agents are offering home buying webinars and virtual property tours, yoga studios and gyms are offering online sessions and counseling with trainers and nutritionists. A little innovation can go a long way.
You’ve probably heard this enough by now, but communication and cleanliness are two of the most important elements to reopening your business. We’re in this together and will endure.
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