The advent of social media platforms like Facebook and Instagram has created opportunities for different industries including small businesses and startups. Given that most people are on social media, promoting your small business has been made easier. Want to learn why small businesses and startups must invest in social media marketing? Check out the article below!

Facilitates Website Traffic

Social media helps drive traffic to your small business’ or startup’s site. This is possible through different steps, like optimizing your profile or bio section (either on Facebook or Twitter), adding a link to your site, promoting your blog on social media, and making sure that the content can be easily shared.  

Creates Brand Awareness

Social media marketing also allows you to increase brand awareness. Unlike TV or magazines, social media lets you quickly and effectively introduce your product or business to millions of potential customers while lowering costs. Thus, you have a higher chance to gain more followers and subscriptions. As social media helps you attract more consumers, you could also achieve conversion rates.

Allows Direct Marketing

With social media, you can directly market your services or products. Instagram, Facebook, and other platforms allow you to retarget ads to a specific audience, making it easier for your small business or startup to sell products and services to the intended customers.

Enhances Search Engine Ranking

There may not be a direct relationship between social media and SEO ranking. However, the former helps improve the latter as you keep your customers engaged and share more content on your social media platforms. As the content gets more audience, the possibility of getting backlinks is also higher. And it also gives you a valuable backlink from the social platform to your website, which in and of itself is worth it.

Maximizing Social Media for Small Businesses and Startups

While there are hundreds of social media platforms to choose from, identify which ones will be most beneficial to you according to your target audience and business goals. Some of the most popular social media platforms are:

●     LinkedIn: For those in the B2B realm, LinkedIn is almost necessary. If you’re doing any LinkedIn outreach through a company like SalesGig, you’ll find that your engagement rate on LinkedIn will actually increase. The prospects on LinkedIn that you’re connecting with are looking at you in the professional sense, wanting to know that if they choose to invest in you that you know what you’re talking about.

●     Instagram: With this photo and video sharing platform, you can highlight the creative part of your small business. Post up to three Instagram stories a day and maximize the use of hashtags to increase visibility.    

●     Facebook: As one of the biggest social media platforms with around two billion daily active users, Facebook is a great avenue to share your content, launch new products, and advertise upcoming promos and events. 

●     Twitter: From introducing your new product or service using short messages, identifying patterns from the audience’s likes and dislikes, listening to their feedback and recommendations, Twitter helps you achieve your business goals.

SalesGig Now Offers Social Media Marketing

Applying social media marketing to your small business or startup helps facilitate website traffic, create brand awareness, allow direct marketing, and enhance search engine ranking. Whether you use Facebook, Instagram, or Twitter, various opportunities await your brand. To find more ways to accelerate your sales, visit our page!