Brick-and-mortar retail has long been the go-to sales model for many store owners. However, despite its long-standing effectiveness and profitability, it comes with limitations. For one, selling more products physically necessitates larger store spaces. Most importantly, scaling a brick-and-mortar business demands more staff, representing a significant investment in wages and HR.
What if you can scale without having to expand physically? What if you can grow your sales reach without the added investment in employees?
Scaling in multiple ways is now possible with the advent of e-commerce and social media. We call it channel sales.
The channel sales method exposes your products to paying customers across multiple online channels. With your products visible and accessible on third-party platforms, your sales will increase without expansions on your end.
Does this sound too good to be true? Learn more about channel sales and how to use it to scale to greater heights.
Channel sales is a method of displaying, selling, and distributing your goods on multiple online platforms. This method of sales is a form of e-commerce, allowing customers on different platforms to purchase your products online.
Channel sales works for merchants and retailers through the aid of third parties. Third parties include e-commerce platforms, product affiliates, distributors, and value-added resellers. Together, these third parties become alternative channels where an audience can purchase products or be redirected to your business site’s product or landing page.
Implementing a channel sales strategy becomes easier once you’ve already developed your business site. For this reason, we’ll start with your business site’s e-commerce integrations.
You’ll want to optimize your site for easy purchases. Some of your third-party partners or channels will place your products as contextual additions to their offerings or content. For instance, your product may appear on another site’s blog article as a link instead of a product readers can purchase directly.
The link would then redirect users to your business site, where users can purchase your product. At this point, the purchase must be smooth to improve customer satisfaction.
Content creators can provide contextual placements of your products on their sites. Whether they offer your products directly or link to your page, content creators can generate leads on your behalf. As a bonus, content creators in the same niche as you can generate leads that are already interested in what you have to offer.
E-commerce platforms can display and distribute your products. By doing so, e-commerce channels set your products up for direct purchase.
Partnering with e-commerce channels involves reaching out and sorting out logistics. Each e-commerce channel will differ in its logistics practices and policies. For this reason, review the practices and adjust accordingly.
As a business owner venturing into channel sales, you have two leads. Your leads are your prospective customers and, most importantly, third-party partners. When you want to scale, you need a B2B lead generation service that targets both prospects.
Do you need a lead or two? Reach out now for reliable B2B lead generation and sales development services that help your business scale.
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