November 25, 2019

What is Lead Generation?

img-white-vawe

The Importance of Lead Generation

Every business owner knows that lead generation is important, but the number of business owners employing an active lead generation strategy is shockingly low.  Lead generation is how businesses find the list of potential customers (leads) for their sales funnel and begin the work of turning those leads into actual customers.  Today we’re taking a look at lead generation, starting with what exactly constitutes a‘lead’.

 

What is a Lead?

A lead is any person acting on behalf of themselves or another business who hasexpressed an interest in the products or services that your business is offering -- in other words, a potential customer.  The lead is entered into a business’ sales funnel for the sales team to eventually drive home the sale. Leads can vary in quality, from “a name of someone who may need the service” to “a close acquaintance who is actively interested in the service”.   A “Qualified” lead is any lead which meets acompany’s pre-established criteria for completeness – enough information toensure a good chance for success based upon a defined ideal client profile.

 

What is Lead Generation?

 

sales funnel, lead generation

 

Lead Generation is the process of attracting potential customers to your business who are genuinely interested in the products or services you offer.  Lead Generation can take place in various ways: oftentimes, businesses employ lead generation strategies by having individuals sign up for a newsletter, promotions, a freeeBook, etc.  The individual would provide some basic information such as name, phone number and/or email address or some variation of that nature, giving you a solid lead for a potential customer.  Lead Generation can also take the form of networking at conventions, mixers and events where business people can connect with individuals in the right industries and roles.

Lead generation is not a new concept, but it is becoming more synonymous with the success of a business.  It wasn’t that long-ago businesses turned to cold calling as their primary means of lead generation.  While there are businesses that employ cold-callingtactics, more and more companies are using technology enhance their lead generation reach to find new and creative ways to reach potential customers. 

These days, common forms of lead generation include e-forms, sending emails, social media,content marketing (blogs, graphics, etc.) and referrals, which all have the potential to drive an increased amount of traffic to your website.  Studies show that the more traffic your website gets, the higher sales conversion rate and according to Marketo research, referral programs have the highest conversion rates.

How Can Lead Generation Help My Business?

The answer is simple: Growth.

The sale of your product or service starts with a lead, which with the right process turns into a customer. This is why generating those leads is so important to a business; a successful lead-generation strategy can mean the difference between a business’ failure and success. Position your company for success by joining SalesGig, a free lead referral network for B2B companies and professionals!

SalesGig creates seamless lead generation with limitless opportunities by connecting companies with referral partners.  Sign up today and get connected.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

  • fwegerg
  • sfsdg
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Title
Paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Story by
SalesGig

Subscribe to our Newsletter

Thank you for subscription!

You will receive occasional newsletters and updates from SalesGig.  You will be able to unsubscribe via email at anytime.

Oops! Something went wrong while submitting the form.

Other news