In marketing, lead generation refers to the process of cultivating consumer interest for a product or a service with the ultimate goal of converting this interest into an actual sale. In regards to online marketing, lead generation typically involves collecting data and pertinent contact information about a site’s visitor — called a lead — using a web form.

Lead generation is an integral part of the sales funnel for many B2B companies because new leads allow them to screen and nurture prospective customers via online marketing strategies. They are then further qualified to be called on by the sales team.

Be Proactive

While we certainly welcome inbound leads — those that seek you out to purchase your products or use your services — outbound lead generation is a more proactive sales and marketing approach. It focuses on generating new leads at a faster, more integrative, and engaging approach. It is often called “interruptive marketing” because it employs strategies that disrupt the target audience’s media aperture and habits. It makes the audience stop what they are doing as you engage them in below- and above-the-line marketing activities such as cold calling, traditional and non-traditional advertising, direct mailers, and in-person activities like events, exhibits, and trade shows.

Outbound lead generation involves five crucial steps:

1. Proactively seek and connect with your target audience.
2. Send them relevant content to inform your prospects about your products or services.
3. Assess their initial response and level of interest.
4. Showcase your company’s optimum output.
5. Screen leads and endorse the viable prospects to the sales team.

We Make Outbound Lead Generation Work For You

SalesGig is a leader in fractional outbound sales development. We seek out potential customers and assertively and consistently fill your sales funnel with qualified meetings. We create the best opportunities for your sales team to do what they’re best at — closing a sale — as we focus on what we do best.

We select the companies you wish to target. We cultivate and discover who may receive our message best. Finally, we craft content that is relevant and relatable to them.

We offer you a partnership that continually strengthens your brand. With our proven track record and methods of outbound sales development, we can help you speed up the sales cycle by articulating targeted information for your clients at the most opportune time that they need it. We build brand awareness faster by making your company more visible to the right audience. We also allow you to explore new markets, thereby expanding your market reach and providing you with opportunities to grow your business.

Our premise and our promise — more leads, more pipeline, more revenue.

Get in touch with us today to learn more - Contact us. 

‍