As a salesman, do you favor a door-to-door approach, banking on the law of averages to work? If your answer is “yes,” then it’s likely that you have experienced a sales drought at some point in your career.
Businesses have evolved to incorporate various B2B lead generation strategies. The approaches of the past will no longer be effective. As businesses evolve, so too should your existing set of knowledge and skills.
Acquiring business acumen can mean the difference between closing sales and closing the book on your sales career. By having it, you will not only sell more products or services, but you will also:
● Sell to the benefit of your company
● Make better predictions and business decisions
● Be more in touch with your clientele
Let’s go into each in much greater detail. However, before doing that, we need to be clear about what we mean by business acumen. Read on to learn more!
Business acumen can be understood as a marriage between two skill sets.
On one hand, a person needs to have the knowledge, skills, and awareness in business. You can consider these attributes as being the foundations of business acumen. However, having business acumen consists of more than these traits.
A person also needs to be able to take these traits and have them carry over to sound business decisions. These decisions should be able to create advantages for the company in the long term.
In short, business acumen is the combination of business know-how and the ability to contribute to the long-term goals of a company. Business acumen is crucial for the reasons we’ll go into in the next sections.
It is one thing to generate profit. It is another to do so in synergy with your whole company. Closing a sale isn’t always something positive for the entire company. This is best evident in salespersons who sell discounted products at the expense of a company’s profit margins.
You show business acumen when you sell with the overall goals of your company in mind. Only then will you be a salesperson who becomes an asset to the company.
Data is the cornerstone of any business operation. When it comes to sales, market projections can come in handy. Having the market awareness business acumen requires provides you access to market trends.
By anticipating disruptions, you’ll be able to make better sales decisions that can contribute to your company’s long-term goals.
Contributing to your company’s long-term objectives goes beyond sales. Once again, the keyword in business acumen is long-term. What better way to ensure a steady inflow of business than with engaged clients?
Easing clients into your sales funnel requires you to lend an attentive ear to their pain points. In doing so, you present yourself and your company as people who care.
The skills and awareness required for business acumen allow you to sell better for your organization. Business acumen is also key for engaging with your clients.
However, business acumen is only the first step, and filling your sales funnel can be a challenge. We at SalesGig can help you by providing:
● omnichannel lead generation
● cold-call optimization on top of your sales skills
Get these and more by contacting us at SalesGig!
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