June 11, 2021

5 Effective Ways to Break Down Silos across Sales, Marketing and RevOps

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The sales, marketing, and revenue generation teams in an organization have the same goal: to grow your ROI. From B2C or B2B lead generation to final sales, these three departments have their roles to fulfill. Their functionality is intertwined, and yet they work independently.

They have the same goal, which can often incite a battle for credit – who reeled in the profits? – which can be detrimental to your company’s health. If you have hard-working and efficient sales and marketing teams, and your company is still facing challenges, it might be a result of silos.

Culture of unity:

Success and challenges have to be taken as one unified team by all the teams working in a company. If this understanding prevails, an organization becomes unstoppable. Joint activities within and outside the workplace can create an environment of friendliness and empathy. Inter-departmental training sessions, workshops, picnics, and anything that makes people from different departments spend time with each other can do wonders in breaking down silos.

5 Effective Ways to Break Down Silos across Sales, Marketing and RevOps

Data accessibility:

Sometimes people working in a particular department don’t realize that some data or information that they acquire can be helpful for another team as well. Creating a system in which all data relevant to company operations is available to everyone helps break down information silos. Hoarding of information is rarely intentional due to intertwined aims but it is a possibility. That calls for other measures to be taken.

This problem is prevalent within specific departments as well. If your company does Omni channel lead generation, for example, a particular highlighted feature of a product might excite a potential buyer. But if that feature is undermined on a different platform, it might confuse the customer.

Cross-functional collaboration:

If each team is focused on their own operations and does not know the problems, challenges, or functionality of others, it causes hiccups. You can give them their own time together, but some people are just hesitant to reach out or encounter bottlenecks. You need to force through this problem by holding accountability sessions with all three teams present.

Customer’s perspective:

Customers are your bread and butter, and it is imperative to know the journey they go through from getting to know about your product or services for the first time to finally utilizing your offerings. Put yourself in your customers’ shoes and see what they go through to understand their perspective better. If you find the journey being not very fulfilling, detect where the problem lies.

RevOps’ findings:

Sales and marketing teams have their own specialized operations to carry out, while one of RevOps’ responsibilities is to keep an eye on the analytics of the revenue generation process. If there are discrepancies among the statements from the sales and marketing teams about the cause of the problem, you should believe what your RevOps team believes or go through their data and research.

The growth of a company results in the heightening of all of its employees. This idea should be well soaked in the minds of all the people working for you. If the company is under performing, it will affect the growth of all of its employees, regardless of whose fault it is. Silos, whether intentional or otherwise, are detrimental to your business and need to be broken.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
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Paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
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