Technology has changed the world in so many ways, including the B2B selling process. From automobiles to electricity and even quantum computing, I think it’s safe to say technology has changed the world for the better. SalesGig takes a look at the top three ways technology has changed the B2B selling process.
B2B selling is when a business sells their products or services to other businesses, rather than to other consumers (B2C). In B2B selling, you’re building relationships and working with company decision makers with the goal of improving enterprise-wide operations.
Like all areas of business, technology has had some major impact on the B2B sales process. Let’s take a look at the three main ways technology is continually changing the way B2B sales work.
When sales professionals hear the word automation it can send chills of fear down their spine. Automation is not the friendliest of terms when it comes to sales, however we’re here to dispel the negative imagery that comes to mind with the word.
There’s no doubt that the B2B sales process can be time consuming, requiring a lot of work ranging from making calls to sending emails, scheduling appointments and so much more. Outreach work can be streamlined when creating personalized emails and even automatically logging call data. One of the best parts? Automation can help you generate reports to help improve your organization.
If Customer Relationship Management (CRMs) came to mind, you’re spot on! CRMs are a great example of cloud-based sales and marketing solutions for businesses. Use of cloud-based services in B2B selling is becoming more and more popular.
In fact, cloud-based services, such as CRMs, has allowed companies the ability to work on the go (great during the pandemic!) as well as prevent any major crashes or loss of data as everything is stored in the cloud and not on a local server.
There’s plenty of data out there and thanks to technology, we can identify key metrics and insights to help improve and shape the B2B sales process. Not everything will work, or at least not effectively so. Having access to these analytics has made the process that much faster and simpler. These analytics can also help you weed out any inaccurate information and keep your sales process that much more organized.
Have you heard of SalesGig Pro yet? We’re introducing a new level of B2B selling to help business owners generate new, qualified leads to grow their company. Interested in learning more? Reach out to one of our representatives today by sending us a message via our website or by emailing hello@salesgig.com. Our team of experts stand ready to help you grow your business. Get in touch today.
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